I read an interesting piece from USC Center on Public Diplomacy today (see link below). The author details how not only do Americans suffer a lopsided trade agreement, they're being outworked on the diplomacy front as well. From the cultural institutes the Chinese are building across the world (including the U.S.) to the funds allocated for international media. China seems to grasp the importance of influence, and has garnered the necessary money (THANKS USA!!) to beat the USA using soft powers.
More telling, is when the author lauds the coherence of the Chinese strategy. Last week we discussed how our various governmental agencies often conflict in messaging. This is a major miscalculation as it makes our diplomacy look unprofessional and inconsistent. Will it cost us in the long run? It already has. And we're literally paying the price.
http://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/lugar_report_offers_a_realistic_appraisal_of_chinese_public_diplomacy/
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