Israel elicits different feelings across citizens from around the world. Ask a Jew, and they might mention how essential Zionism is. Ask a Muslim and they may mention the oppression of the Palestinians. Israel faces a troubling trend amongst many liberal youth, who, whether they're Jewish or not, are not necessarily Zionistic, and ambivalent about Israel at best. Previous generations, not as far removed from World War II, view the preservation of a Jewish state much more adamantly than do younger generations.
What to do? (See link below)
Some former IDF soldiers are taking to the Internet to help influence public opinion. They've created a web site called, "Friend a Soldier" where passerby's can ask any question to the troop. Their hope, is that through their responses (cordial I'm assuming) they'll change perceptions toward Israel for the better. Another interesting venue for engagement in PD. They're called digital ambassadors. The results remain to be seen.
http://www.shalomlife.com/eng/14742/Israel%27s_Public_Relations_Gets_a_Brand_New_Face/
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